Published : Thursday 12 May 2011
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Hodder are boosting Stephen King's backlist with new covers, new author brand lettering and a marketing campaign which directs readers to the right King title for them.
There was a new shop in town. Run by a stranger. Needful Things, the sign said. The oddest name. A name that caused some gossip and speculation among the good folks of Castle Rock, Maine, while they waited for opening day. Eleven-year-old Brian Rusk was the first customer and he got just what he wanted, a very rare 1956 Sandy Koufax baseball card. Signed. Cyndi Rose Martin was next. A Lalique vase. A perfect match for her living room decor. Something for everyone. Something you really had to have. And always at a price you could just about afford. The cash price that is. Because there was another price. There always is when your heart's most secret, true desire is for sale . . .